At Limber, our values can be boiled down to two things, caring for people and caring for the planet.

We're on a mission to halve disability from back pain by 2050. Because currently, back pain is the number one cause of disability globally, with eight out of 10 people experiencing it during their life.

Not only do we believe that having disability from back pain will improve people's lives and make life easier for lots of people, but it will unleash a huge amount of potential and creativity and problem-solving on the world that can be directed at solving some of the world's biggest and most pressing challenges.